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  • Creatives in their not-so-natural habitat

    Creatives in their not-so-natural habitat

    One of my jobs at Infor is to lead and nurture a team of creatives who have been hired to question the way enterprise software works. Knowing what we know about existing systems—how clunky and unattractive they can be—we often start from square one to recreate the user experience so it engages and even delights

  • A Brainstorm? Really?

    A Brainstorm? Really?

    The question of brainstorming as a strategy comes up often at my job when kick-starting a new project, or in order to facilitate disparate teams to collaborate for the first time. I’ve never been a fan. Maybe it’s because brainstorming starts the conversation with the impulse that no idea is a bad idea. Like using